Three Things Every Website Needs, And Nothing Else
A clear promise, one obvious way to contact you, and one way to join your list. Everything else is decoration until those three are right.
Start With The Promise
If a stranger cannot say what you do ten seconds after landing, the design does not matter yet. Say what you do, who for, and what changes for them.
Then Make Contact Obvious
One method, repeated everywhere, beats five methods scattered about. People will not hunt.
Then Own The Audience
Social platforms rent you an audience and can change the rent whenever they like. An email list is yours.
